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visuReal® on Tour

Marketing and Quality management

In course of the marketing of visuReal® and in cooperation with Hoya, there was/were a lot to be done lately. Between August and October 2010 our personnel has been en route a lot for visuReal® training and certification, service, support and marketing.
Here a summary:

5.-8. August 2010, Wrexham
Hoya Lens UK Ltd visuReal®Certification

After a long test period by Hoya Lens UK Ltd.  the British market is now ready for visuReal®.  Sales and Service's team leader, Fabian Hoppe and his colleague Juliane Stach were welcomed by Hoya employees, that were highly motivated and well-prepared (Hoya staff) for the commercialisation of visuReal® – the best condition for a successful training.

This reflects the principle of Ollendorf concerning the successful marketing of visuReal®; to equip distribution partners with confidence and competence in dealing with visuReal® for the commercialisation. Components of the certification were: information about the company Ollendorf, installation of visuReal, troubleshooting, competitive comparison, sales arguments, camera repair as well as a practical part, which was a system installation and an initial user training directly at the optician.
Fabian Hoppe (OMS) and HLUK staff unpacking visuReal visuRealFabian Hoppe (OMS) and HLUK staff unpacking visuReal visuReal®
visuReal Training at a test opticianvisuReal® Training at a test optician
visuReal®lRussell Bickle (HLUK), Carl Pearson (HLUK), Fabian Hoppe (OMS), Juliane Stach (OMS), Shaun Jones, Paul Bullock (HLUK), Ian Griffiths – from the left to the right

11.-12. August 2010, Taastrup

Marketing-Support for Hoya Lens Denmark. Employees received from us a detailed visuReal® training on various topics – from visuReal application, trouble shooting to sales arguments. The training was regarded as a success by both sides.
visuReal® – der neue All-in-One-ZentrierbügelJuliane Stach (far left) trains the HLDK distribution to visuReal®

24.-25. August 2010, Bucarest

The staff at Sover Optic, an official distributor of Hoya glasses, received a visuReal certification for the marketing of visuReal in Romania.
visuReal®A staff member Sover Optic unpacking a visuReal®

23.-24.September 2010, Paris – Silmo

Owner of the company Hans-Joachim Ollendorf and Alexandra Schröder, responsible for Sales and Marketing, supported Hoya Lens France with 2 visuRealvisuReal®-Systems on its booth. In addition, the launch of visuReal® as from January 2011 was discussed.

5.-11.Oktober 2010, Las Vegas – Vision Expo West

Hans-Joachim Ollendorf and Fabian Hoppe supported Hoya Vision Care North America on its booth at the Vision Expo West. Highlights were, among other things, the demonstration of the beta version visuReal® with Identifier connection. The system design was not the only thing that received great response from the public, but the unique visuReal® autoMove-function was THE sensation of the Vision Expo West. A joint future business and marketing opportunities are currently being discussed.

11.- 14.Oktober 2010, Žilina (Slovakia)

Based on the successful meeting with Danae Vision, official distributor of Hoya glasses in Slovakia, at the Silmo 2010, Juliane Stach and Thomas Rösicke traveled to Žilina and supplied Danae Vision with a visuReal® SMART and visuReal® standAlone system. The introductory training was a success and we are looking forward to working together with you.